The video game industry is experiencing explosive growth and change thanks to new digital distribution methods and the rise of mobile computing platforms. Currently, 84% of tablet owners play games and 70- 80% of all mobile downloads are games. According to estimates by Cisco, there will be more smartphones and tablets in the world than human beings by the year 2016.
The mobile gaming market is a rapidly expanding segment within the white-hot sector of social games. Facebook is finding that “nearly half of the company’s monthly visitors are accessing the site on a mobile device.” The mobile gaming industry is on target to reach 8 billion in revenue this year with predicted revenue to reach $54 billion by 2015. The average daily revenue of mobile games in the top 10 are currently monetizing at a rate nearly six times greater than social games.